UI/UX
Branding
Animation
Wayfarer
2023
Wayfarer is an online marketplace that provides users with access to unique and cosy accommodations around the world. It enables travelers to find memorable and unconventional lodging options in any destination.
Process
For Wayfarer, I created branding that exudes a cosy, yet quirky feeling. I created a very natural colour tone that reflects a warm but adventurous style. The logo received a similar treatment whilst also maintaining a contemporary look that also works in a condensed format.
The desktop web application offers an aesthetically pleasing and intuitive user experience. Its layout is logical and familiar, allowing users to seamlessly navigate the platform without needing any prior knowledge.
The mobile app mirrors the design of its desktop counterpart, providing users with an aesthetically pleasing and intuitive user experience. The main screen features recommended locations, a wishlist system and a search system designed with the user in mind.
Each page is thoughtfully planned to consider the users natural flow, whilst also making it visually pleasing. The animations were also meticulously crafted to enhance the users experience and to give logical feedback to each user’s actions.